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26 Best SEO Tools to Improve Search Engine Marketing

The main purpose of using Search Engine Optimization is to improve the ranking and bring more traffic to your website. You need to take help from various online SEO tools, instruments, or software that can give you the business-oriented data and report after analyzing your given information.

There are lots of SEO tools which can help to optimize and rank your site better on search engines.

Today, I am going to share you 26 Best Free SEO Tools which is the most popular and software in the SEO world.

1- WooRank

WooRank offers an instant website review that includes seo basic, social media impact, mobile preview, usability, security and much more.


2- Moz SEO Tools

Moz is a suite of user-friendly inbound marketing tools. SEOmoz consists overall set of software, tools, and resources to maximize website search engine optimization.

Moz SEO Tools

3- Seobook – Free Search Engine Optimization Tools

SEO book offers wide range of free and paid SEO tools which includes free firefox extensions, Free Web-based SEO Tools, Premium Firefox Extensions and lot more.

Seobook – Free Search Engine Optimization Tools

4- SEOquake

SEOquake is a free tool for analyzing your site’s & Competitor’s SEO. including information on Yahoo! Backlinks, Google page rank, Google and Bing indexing, WhoIs data and keyword density reports.


5- Google Trends

A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

Google Trends

6- SEO Site Checkup

Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

SEO Site Checkup

7- SEO Tools For Excel

SEO Tools For Excel is an Excel add-on that adds a number of SEO-centric features.

SEO Tools For Excel

8- Google Adwords Keyword Planner

Google’s Keyword Planner, the tool formerly known as Adwords Keyword Tool, Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy.

Google Adwords Keyword Planner

9- Wordstream Free Keyword Tools

It is a top free tool for the marketers to find out their keywords, keyword analysis, keyword grouping, negative keywords and long-tail keyword terms.

Wordstream Free Keyword Tools
10- Keywordtool

Enter a keyword and it will quickly spit out a ton of great keywords based on the autocomplete feature of Google, Bing, YouTube, or App Store Search.

11- Ahrefs Site Explorer

Ahrefs is one of the newest backlink checking tools. It gives me right data exploration, user-oriented interface, update data every 15 minutes and lots of link indexings.

Ahrefs Site Explorer

12- Google Analytics

Google Analytics is one of the most popular free analytics packages available. The most valuable SEO data is that which helps you understand your visitors  and how they interact with your site.

Google Analytics

13- Internet Marketing Ninjas SEO Tools

The Internet Marketing Ninjas have more than a few free SEO, Some of the SEO Tools include a Page Speed Tool, a Robots Text Generator Tool, a Meta Tag Generator Tool and a Search Combination Tool.

Internet Marketing Ninjas SEO Tools

14- QuickSprout Website Analyzer

The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

QuickSprout Website Analyzer

15- Screaming Frog SEO Spider

Screaming Frog’s SEO Spider is an extensive website crawling tool. This tool crawls the script, apps, links, CSS and images of the websites from the SEO aspects. For each request, you receive a wealth of information, including the page’s title, meta description, heading tags, image info, link info, and much, much more.

Screaming Frog SEO Spider

16- Searchmetrics Website Analyzer

The free version of the Searchmetrics report shows you a taste of how your website ranks in search and social, along with a preview of top terms.

Searchmetrics Website Analyzer

17- SEER’s SEO Toolbox

SEER’s SEO Toolbox that can be used to analyse data from sources such as Google Analytics, Majestic SEO and Twitter.

SEER’s SEO Toolbox

18- SEMrush – Competitor, Ads and Organic Keyword Research

SEMRush is one of the older free SEO tools on this list, You can have the most accurate and customized analysis in shorter time for any specialized projects. When you enter a domain or URL, you receive a report that includes the corresponding organic keywords, advertising keywords, organic competitors, advertising competitors, and more.

SEMrush – Competitor, Ads and Organic Keyword Research

19- SERPs Rank Checker

You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.

SERPs Rank Checker

20- SimilarWeb

Use this tool to compare traffic between two websites, a helpful tool for competitor research.


21- URI Valet- Test Page Load Times & Check Server Headers

URI Valet is a free online tool that displays the HTTP headers exchanged during a request for a given URI.

URI Valet- Test Page Load Times & Check Server Headers

22- Google Webmaster Tools

Google Webmaster Tools is one of the most useful free SEO tools available. These webmaster tools help give you a taste of what the two top search engines think of your site.

Google Webmaster Tools

23- Browseo

Browseo is a quick and simple web app that lets you look at websites as a search engine would. Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it.


24- Google PageSpeed Insights

PageSpeed is a free online tool that tests a URL’s load performance. Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve.

Google PageSpeed Insights

25- GTmetrix

Having a tool to examine page speed and diagnose opportunities for improvement  is now an essential part of the SEO toolkit.


26- Pingdom Tools- Website Speed Test

Pingdom offers a free online tool that analyzes a URL’s load time. Pingdom Tool finds the mistakes and shows you the solution how to speed up your site. The tool is easy to use both for the experts and newbies.

Pingdom Tools- Website Speed Test