Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. It is always exciting to use online tools for your business. they can help you to generate revenue, while building your brand presence.
Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Google+ and LinkedIn is a necessity these days for any business.
Here are 18 Social Media Tools will help your social media manager take on the complexity of the job.
Hootsuite is one of the must have tools in every social media manager’s bucket. Hootsuite has become an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices. You can manage all your social profiles within a single dashboard.
Tweetdeck is a web and desktop solution to monitor and manage your Twitter feeds. You can add multiple Twitter accounts and schedule your tweets. You can also manage your Facebook and LinkedIn accounts with this app.
This is a great free tool to publish blogs as updates in your social media accounts. It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly.
SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It works best when coupled with a scheduling tool like Buffer or Hootsuite.
5- Sprout Social
Sprout Social is one of the other most trusted social media management tools. It has a clean interface and user-friendly dashboard. You can view your demographics and engagement with your audience in a visually appealing fashion.
BuzzBundle is a freeware that tracks brand mentions in forum, blogs, Q&A sites, social networks and video sites.
Crowd booster is one of the best social media management recommendation tools. If your main focus is Twitter and Facebook, then this is the tool for you.
You can create and schedule your post updates on Twitter, Facebook, LinkedIn, Instagram, Google+ and FourSquare.
Oktopost focuses on building your brand’s online presence by delivering your content to targeted audiences. Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results. As a whole package, Oktopost qualifies and quantifies better leads for you and your business.
Shoutlet is enterprise-level social marketing software that aims to help companies understand their market and grow their reach by providing with a platform to create and guide targeted campaigns.
Circloscope is ideal for managing an audience on Google+.
Tailwind tracks activity across Pinterest about your company, products and competitors. In addition to the general reporting of growth and engagement, you can connect Google Analytics to track conversions and see which activity is most profitable.
Tweepi is a unique management tool for Twitter that lets you flush unfollowers, cleanup inactives, reciprocate following and follow interesting new tweeps. You can even safeguard some of your Twitter connections with a security function that avoids accidental following and unfollowing.
In your social media marketing efforts, you will be sharing content along with links. You can track any shortened URL by using this tool. It also gives you graphical details of that number of clicks that your links were subjected to, the location at which the links were clicked and the number of referrers for the links.
Feedly’s RSS management tool is ideal for discovering and staying on top of industry-specific content. biggest use of Feedly is for finding and monitoring this content to share easily on behalf of clients.
IFTTT allows you to create different recipes of how you would like to manage your social media profiles in accordance with each other. Plus best of all, it works well with Buffer and Hootsuite and just enhances those tools even further and is a must use for any serious social media professional.
It is a browser and desktop app that brings with a collapsible sidebar that contain your various social media icons for Facebook, Twitter, FourSquare, Flickr and other chat apps.