To succeed in today’s connected world, you need to build a community around your company, brand, and products. Social media has changed the world. It’s a great way to keep in touch with friends, create new relationships, build communities and promote your blog/brand.
If you want to know what’s happening in the social web you need social media monitoring tools. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.
Fortunately there are plenty of tools available to save you time and help you get far better results through effective social media monitoring. These 36 Social Media Monitoring Tools are some of the best out there. They range from free to paid and from basic to enterprise level tools so there’s something for everyone here.
More than a social media monitoring tool, this could also be used as a content marketing tool. use it for a variety of tasks including content analysis, influencer research and gathering content ideas.
Hootsuite is the ultimate social media management tool for all type of users. Monitor and post to multiple social networks, including Facebook and Twitter. A social media management system that enables teams to collaboratively execute campaigns across multiple social networks from one dashboard.
This is a great free tool to publish blogs as updates in your social media accounts. It allows you to schedule updates for a whole day, week, or even a month in one go. It also shortens your links and tracks engagement so you can see how many people clicked on them.
The platform helps you gain insights that allow you better understand how you influence others. so you can target and empower them to become advocates for your brand.
You get access to plenty of statistics and you can easily export all of your data in various formats. This allows you to quickly respond to customer queries, media, and blogs.
SocialBro is an advanced solution for the management and analysis of Twitter communities. It lets Social Media and Marketing professionals analyze in depth what their communities are like, manage them and drive their strategies.
7- Social buzz
Social buzz is a real-time search engine for Facebook, Twitter and Google+. It is designed to provide a different kind of user experience for curious users and deep analytics for the marketing professionals.
8- Social Report
Social Report provides a comprehensive social analytics platform for small and medium-sized businesses. It also provides a platform to schedule and track your social media activities.
9- Sprout Social
Sprout Social is a comprehensive social media engagement and analytics for marketers. You can pull in statistics from Twitter, Facebook and easily use them to monitor, engagement, influence and growth.
SumAll helps guide your decision making by connecting all your key online marketing and e-commerce data in one interactive chart. Each platform will be added to your dashboard and you can then quickly see important info about your connected platforms.
Tailwind is a social media monitoring designed specifically for Pinterest. It allows you to schedule pins, monitor analytics, see performance and trends across the Pinterest network.
This can be used to track brand names, keywords and hashtags. It works best with Twitter as the platform has access to every tweet since Twitter first went live.
Quickly monitor your online reputation, measure social media trends, and analyze social media mentions for your company, brands, or clients.
Tweetdeck is Twitter’s own social media management tool which has a desktop and web version, a Chrome and a Mac version. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. You can also manage your Facebook and LinkedIn accounts with this app.
TweetReach allows you to measure the reach of your Tweets for specific keywords, hashtags, and search queries. Get exclusive reports of the reach of your Twitter marketing efforts.
One-click access to Twitter metrics that analyze followers, mentions, retweets, and influencers and their locations. Twitalyzer provides Twitter’s most robust benchmark reporting, ranking Twitter users ten different ways.
17- Twitter Counter
Twitter Counter is the number one site to track your Twitter stats. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. Its discovery platform searches Google, Bing, Twitter, WordPress, YouTube, and Flickr to find the most recent blog posts, news, images, or videos based on your keywords.
Antavo is a web-based marketing software to build intelligent promotions. Supporting multiple platforms it helps to convert online traffic into paying customers without real IT knowledge.
This tool will help you monitor conversations from all over the web, not just social networking sites. You get a lot of data at your fingertips with Brandwatch and to make it easier to manage there are numerous ways to visualise that data.
21- Pinterest Web Analytics
Pinterest’s built-in analytics gives site owners insights into how people are interacting with pins that originate from their websites.
Free version is for individuals and organizations that manage a small number of Twitter accounts and need only basic features to engage and manage their conversations.
Riffle provides Twitter analytics, engagement, and tracking tools for everyone. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Cyfe is an all-in-one dashboard that helps you monitor and analyze data found across all your online services. Cyfe doesn’t just do social media, there are email marketing platforms, marketing platforms, SEO tools and plenty of others ways you can use this.
Dialogix is a social media monitoring tool that focuses on Australian, NZ and UK websites. monitors news media, social media and measures sentiment.
Followerwonk helps you explore and grow your social graph. This is a great tool for Twitter influencer outreach that could lead to many other possible digital marketing outcomes.
Monitor and analyze everything on a single platform with Netvibes. A platform that tracks clients, customers, competitors, and your reputation across media sources, analyzes live results with 3rd party reporting tools, and provides media monitoring dashboards for brand clients.
If you want to do more in depth analysis of social media data – you will love NOD3x. Its entry level plans are more focused on Youtube and Google+ which is actually a good thing because there aren’t too many tools you can use to gather data from these platforms.
NutshellMail lets you organize, monitor, and interact with all your social networks from a consolidated email digest delivered directly to your favorite inbox on a schedule that you choose.
Our detector guarantees that anything you write can be thoroughly checked by our online plagiarism software to ensure that your texts are unique.
Pluggio is a secure, web-based system to help individuals, businesses, organizations and marketers easily grow and manage their social media profiles.
Quintly is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. Whether you are using Facebook, Twitter or both, our tool visualizes and checks your social marketing success.
33- Facebook search
Facebook search is notoriously bad and will not find much, but if you have nothing else to do then give it a shot. It relies heavily on your social graph so the results you get may not be meaningful for your target audience.
Using Sentiment Metrics social media monitoring tools you can monitor and measure social media and gain actionable business intelligence.
EdgeRank is an algorithm that ranks objects in the Facebook News Feed.
It allows you to check your unfollowers on your schedule, every 15 minutes, without waiting for an email or a direct message.